Ranting with David

David Lee King does a rant on How We Can change the Unchangeable , talking about the brick wall that many technology-minded library staff are up against when they take their ideas to administration.

I can’t say it often enough: things will continue to change and the good old days are not coming back… period! The opportunities we have today for reaching people and providing library service are greater than ever before because of technology and social networking tools. There is no monetary excuse for a library to not employ marketing and communication strategies in order to connect with people.

My suggestion is for staff to continue to press/teach/share about social networking via technology. Don’t make the mistake of assuming that your administrator will say no. And even if they do say no, they are one conversation, one meeting or one conference away from hearing about Library 2.0…. after which they will probably seek you out to say “tell me about that again?”